A leading travel magazine from the United Kingdom, Wanderlust, announced in late last month that central Vietnam's historic town of Hoi An was ranked by its readers as their favorite city.
Hoi An achieved a 97.18 percent satisfaction rating from Wanderlust readers, based on their travel experiences between December 2011 and December 2012, beating out over 970 nominated cities.
Hoi An Town in the coastal province of Quang Nam, recognized by the UNESCO in 1999 as a World Cultural Heritage Site, finished second to Luang Prabang in Laos in the magazine's poll two years ago.
This year, Peru's Cusco finished second with 95.76 percent, followed by Japan's Kyoto, Myanmar's Bagan and Denmark's Copenhagen, which earned satisfaction rates of 94.81, 94.55 and 94.17 percent respectively.
Vietnam News Agency quoted the magazine as saying that nearly 3,000 of its readers, who are among the most active travelers in the UK, participated in the survey.
Lyn Hughes, Wanderlust's co-founder and editor-in-chief, told the newspaper that tourists thought Hoi An was a beautiful town with wonderful beaches and scenery.
Vietnam was ranked the ninth-best country to travel to by Wanderlust readers. Myanmar, also known as Burma, climbed three positions from last year's ranking to secure the top spot this year.
Established since 1993, Wanderlust now boasts more than 100,000 readers from 112 countries worldwide.
Last October, Hoi An was ranked eighth among 10 Asian cities by over 46,700 respondents to a questionnaire for the 25th annual Readers' Choice Awards held by Condé Nast Traveler, the world's premier travel magazine.
Readers also ranked two Hoi An resorts: the Life Heritage Resort Hoi An and Nam Hai, 10th and 14th respectively, among the top 15 resorts in Asia.
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