Tourism officials in central Vietnam said a large number of Russian visitors will soon fly to the city to assess its tourism potentials via a temporary charter flight program.
The visitors from major Russian cities like Novosibirks, Irkutsk and Krasnoyarsk will visit Da Nang and the nearby UNESCO heritage site of Hoi An on May 12, 15 and 16.
They will come on three charter flights, each to carry between 200-300 passengers.
Besides tourists, the flights will bring Russian tour operators and press agencies.
The charter flights are expected to continue until October, with 54 flights and around 12,000 visitors.
A non-stop air route between Russia and Da Nang can be opened if the charter flights reveal further opportunities for profit.
Russia is not a major Vietnamese tourism customer, though in recent years Russian tourists have been visiting several locations in Binh Thuan and Khanh Hoa provinces en masse.
Russian tourists account for around one third of international arrivals in Binh Thuan, which includes the resort town Mui Ne. They make up the second most important market in Khanh Hoa, which includes Nha Trang, according to official statistics.