The Vietnam National Tourism Administration (VNAT) has said it would launch a new discount campaign this month to attract more tourists following a successful promotional program last year.
The new campaign will last several months and increase the competitiveness of Vietnamââ‚¬â„¢s tourism sector, VNAT said.
Vietnam has set a foreign arrivals target of between 4.5 and 4.6 million for this year with revenues of up to VND78 trillion (US$4.2 billion).
Last year, more than 100 travel agencies, hotels and transport operators in the country participated in the year-long Impressive Vietnam campaign, reducing their prices by 30 to 50 percent.
According to VNAT, the campaign proved effective amidst the economic slump and the industry was still able to post more than a 6.5 percent growth in total revenues.
Although foreign arrivals fell 11 percent to 3.8 million last year, the number of domestic tourists increased 19 percent, reaching 25 million, the administration said.