The first episode of the new reality show "Martin Yan-Taste of Vietnam" will be broadcast Friday, January 4, at 8:30 p.m., on Ho Chi Minh City's HTV9 channel.
Vietnamese viewers and gourmets will be thrilled to know that the reality show, including 26 episodes of 22-24 minutes is the first of its kind that will have the world renowned chef presenting delicacies from all parts of the country, and re-cooking around 52 Vietnamese specialties.
The filming, done by the Dien Quan Media Company, began in August and finished in December.
Buu Dien, CEO of Dien Quan Media Company, said that the series will have three versions in Vietnamese, English and Chinese.
"Each episode centers on Yan's exploration of a different region's natural beauty, culture, people and of course cuisine," Dien said at a press conference on December 16.
"Yan's co-host is Hoang My, first runner up of Miss Vietnam 2010. The show is inspired by the HCMC Tourism Association and celebrates the national heritage tourism year 2012. We have tried our best to produce such a quality show to highlight Vietnam's rich culture through diverse gastronomic delights," said Dien.
As evidence of the show's high quality Dien pointed to the VND1 billion (US$50,000) per episode price tag, and a household name like Yan.
Dien said he also has worked with Food Channel and PSB from the US, who have collaborated with Yan previously, to broadcast the series worldwide, helping promote Vietnamese tourism and cuisine internationally.
At the press conference, Yan said that he totally believes in the show's success in Vietnam and other countries since the local producers are "astonishingly professional."
"You [Vietnamese people] should be proud of such a rich culture with such a wonderful cuisine," he said.
The trailer episode 3 of the series: