Life Resorts has begun offering tours to attractions at the UNESCO site of Ha Long Bay.
Using 22 heritage junks, the three overnight itineraries begun early this month have been taking customers to unfamiliar stops such as a floating primary school and Ha Long's largest fishing village Cua Van as well as regular locations like Cat Ba National Park.
Chris Duffy, general director of Life Resorts, said the journeys were designed by company managers with years of first-hand knowledge of the bay.
"The plan was to allow visitors to experience Ha Long Bay in the broadest sense possible, while in the greatest comfort, privacy and safety," said Duffy.
Guests will sail to a different area during each part of the voyage, staying in secluded anchorages overnight and never covering the same stretch of water twice. Itineraries can be customized to suit guests' preferences.
The Ho Chi Minh City-based Life Resorts are operating properties at major coastal towns across Vietnam, including Hoi An, Quy Nhon and Mui Ne.