For Da Nang, Quang Nam and Thua Thien-Hue there is no neighbor rivalry.
The city and the provinces in central Vietnam have decided to bring their tourism industries together under a new campaign branded "The Essence of Vietnam."
The new campaign will cross-promote key attractions and services of all the three places.
Quang Nam is home to the ancient town Hoi An and Thua Thien-Hue is known for the former citadel Hue, both among the most beloved destinations to local and foreign tourists alike. Da Nang, the largest city in the central region, is well-known for its beaches and a hillside resort.
The project is supported by the EU-funded Environmentally and Socially Responsible Tourism Capacity Development Program (EU-ESRT).
A statement on the program’s website said its research found that many visitors to Vietnam’s central coast do not just stay in one place during their holiday, but also visit one or two other destinations at the same time.
The campaign is still in its first stage, with a website being developed to help tourists plan their trip to the region. It will include information about places to see, things to do, food to eat and itineraries to inspire, as well as essential travel information such as visa regulations for international visitors, weather and transport.
The country as a whole is still promoting its tourism under the "Timeless Charm" brand.