Coffee festival set to charm highlands

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If you are a coffee and music lover, head for Buon Me Thuot.

From March 1216, coffee farmers, connoisseurs and big wigs will converge on the town to celebrate the cherished bean.

The third annual coffee festival will be held in the heartland of Vietnam's coffee industry in the midst of Dak Lak Province's beautiful highlands.

The festival will feature outdoor ethnic art performances, street carnivals, exhibitions and seminars, as well as the highly-anticipated appearance of football legend Pele, who is currently serving as the international ambassador of coffee from Brazil, the world's largest coffee supplier.


- Address: 7 Nguyen Van Chiem St., District 1.
- 19B Pham Ngoc Thach St., District 3.
- Hotline: 091 755 6872

Buon Me Thuot
- Trung Nguyen Coffee Village on Le Thanh Tong St.
- Trung Nguyen Coffee Showroom on 268 Nguyen Tat Thanh St.
- Hotline: 097 450 9098

Visitors to the festival will enjoy world-renowned coffee in addition to getting the chance to explore local coffee growing, harvesting and brewing culture.

The festival will also feature the official opening of the first-ever coffee museum in Vietnam, with more than ten thousand items on display related to the rich coffee culture of the highlands and of the world.

Visitors can enhance their experience by taking in the 24th edition of the critically-acclaimed musical extravaganza Duyen dang Vietnam (Charming Vietnam), to be held on March 13 and 14.

It is the first time that the music and fashion event, which brings together many of Vietnam's leading singers and models, will be put on in collaboration with the highlands coffee festival.

Tickets for the coffee tour, including for the Charming Vietnam gala, are available from March 2 14 in Ho Chi Minh City and Buon Me Thuot.

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