AirAsia has just been named the World's Best and Asia's Best Low Cost Airline for the fifth consecutive year at the 2013 World Airline Awards
The Skytrax World Airline Awards is the global benchmark of airline excellence and one of the most prestigious accolades for the airline industry. This annual global survey is conducted over a 10-month period, covering over 200 airlines from the largest international airlines to smaller domestic carriers. And, travelers from over 160 countries took part in ranking quality standards across more than 40 areas of airline front-line products and services.
AirAsia was established in December 2001, with a mission to democratize air travel in the region and has been operationally profitable from day one of its launch as a low-cost carrier. As a pioneer in the low-cost carrier industry in Asia, AirAsia has set travel trends with many others following in its trail throughout the region. The airline also has affiliates in Indonesia, Thailand, Philippines and Japan in addition to Malaysia, servicing 85 destinations across 21 countries, with AirAsia India in the pipeline.
Throughout the past decade, AirAsia has established itself as a market leader and innovator in travel and technology, offering not just flights but a wholesome travel experience with the introduction of mobile apps, interactive travel guides of the countries and destinations that AirAsia flies to, self check-in options and more.
The AirAsia website is one of the most visited travel sites in the region with more than 100 million pageviews and over 11 million unique visitors in a month, with a healthy upward trend.
A strong and rapidly growing following of over 3.7 million fans on all its social media platforms such as Twitter, Facebook, SinaWeibo (China), Instagram, Pinterest, YouTube and its own blog has also enabled AirAsia to provide real-time interaction with its guests, as well as personalizing and enhancing their AirAsia travel experience.
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