Replay of Apple's event in 8 images


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Apple CEO Tim Cook during an event introducing new iPads at Apple's headquarters on Oct. 16, 2014 in Cupertino, California. Apple CEO Tim Cook during an event introducing new iPads at Apple's headquarters on Oct. 16, 2014 in Cupertino, California.
If you missed the live stream of today's Apple event, here are 8 images that encapsulate much of what Tim Cook & Co. had to say. 
iPhone sales

We know that the new iPhones had a blockbuster opening weekend. Well, iPhone 6 and iPhone 6 Plus also set a record for 30-day sales — "and not by a little. By a lot. A whole lot,” Cook said. Apple will also begin sales of the new devices in China in hours, "the very first time we’ve launched an iPhone on all three networks, and we’re doing it perfectly aligned with China’s LTE rollout,” he said.

Apple Pay

Apple Pay will launch on Monday. Will it succeed in mobile payments where others haven't? If it's any indication, Apple has signed another 500 banks in the past month, and more merchants (although Cook didn’t give the number).
“It’s easy, it’s secure, and yes, its a private way to pay for things,” he said. We'll see.


The Watch

In the first of many funny lines from Cook & Co. during today's event, Apple's CEO says the company has gotten great input from people who know a lot about style and fashion — "even more than I do," the jeans-and-not-so-snazzy-blue-shirt-wearing Cook said with a grin. That was his segue into Apple Watch, which will ship in early 2015 (not much different from what he said before) and have development tools coming out in November so that app makers can start adapting their software. How fashionable is the watch? Cook said it appeared in the cover of Vogue China, for what that's worth.

iOS 8

Craig Federighi, Apple's senior vice president of software engineering, says 48 percent of customers are using iOS 8, and 46 percent are on iOS 7. He brought out the Android chart that shows the latest release, KitKat, at 25 percent after 313 days. For a company that’s done a standout job training customers to immediately grab its latest updates, that seems low. I know there are a number of Apple customers who wish they hadn’t upgraded so fast. iOS 8.1 comes out this Monday.


There was a lot of rehash of what's already been said of the newest version of the Mac operating system. As a refresher, it has iOS-like features such as a full-functioning notification panel to easily see new e-mails or calendar entries. The latest is that more than 1 million people have signed up to try out this newest version of the the Mac OS through Apple’s beta program, and Yosemite is coming out today.

Just for Laughs

Apple took a bit of time poking fun at itself and the never-ending threat it faces in the forms of leaks and rumors. You don’t get a lot of genuine laughs at a tech conference, but when Federighi called Stephen Colbert, who he referred to as “our new chief of secrecy,” it drew a hearty chuckle from the audience. We don't recall this much humor being injected into an Apple event. A breath of fresh air or curious?


How thin is the new iPad Air 2? If you stack two of them, they're still thinner than the original iPad. Worldwide marketing boss Phil Schiller also gave these specs — 3 billion transistors versus 1 billion in the first iPad, with graphics performance 180 times better. It’s got a better camera, which opens up opportunities for developers to do great new imaging-related apps. The Touch ID fingerprint sensor is included in the new iPad, as is Apple Pay. This is mostly speed and feeds, and of course, Apple will sell millions. But will millions of non-nerds spend a few hundred dollars to replace a product that already works just fine? The iPad Air 2 is priced at $499 to $829, and the new iPad mini is $399 to $729.


The world needs more pixels. Or, at least, that seems to be Apple's pitch. Schiller showed off a new “Retina 5K” screen on the 27-inch iMac — 14.7 million pixels. “It is the world’s highest-resolution display,” and has seven times more pixels than a high-def TV and 67 percent more than the new 4K TVs, he said. Apple designed a new chip to handle the firing of so many pixels, and a new material called oxide TFT (whatever that is). The computer costs $2,499 and ships today. The company also showed a new Mac mini, which starts at $499 and has faster processors.


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