Beverage continues to contribute the most to total FMCG sales with 41 percent

Health remains a key concern for Vietnamese consumers

Fast-moving consumer goods (FMCG) growth in major cities slowed down

While traditional TV continues to maintain its leading position, online platforms such as video-on-demand are becoming popular

'It’s clear that consumers do not want to compromise on quality'

Optimism increased in the last quarter while it remained unchanged or declined in some of the other most optimistic countries

Consumers here are willing to pay more for sustainable products and services, says Nielsen  

Beverage is the key category driving the growth recovery in the first quarter

Nielsen report predicts convenience stores will play a larger role in retail landscape in years to come.

The country is still among the most optimistic in the world, according to Nielsen  

The survey finds that Vietnamese consumers increasingly prefer shopping online for home delivery.

88 percent of Vietnamese now want 'always-on' connectivity 

A majority just save their extra bucks and avoid investment risks. 

As consumers in rural Vietnam appreciate advice from those around them, businesses should nurture their brands’ fans and retailers to enhance the...

As around 5.6 million Vietnamese aged 65 and above have many unmet needs, retailers and brand marketers have opportunities to better...