The firm sold 80 percent of its snack business to US’s Mondelez International for $370 million in 2014.
Pham Nguyen currently owns more than 52,000 outlets around the country
April 4 is chosen as 'pho' sounds like 'four' to many Japanese
The shops are all in the downtown area
Coffee ritual: Two generations try to preserve the perfect taste with a cloth strainer and a clay pot
The southern tourist destination is famous for a snack culture that can easily win you over
Thailand-based Mark Wiens's grandfather was a Chinese chef, possibly the reason for his predilection for Asian foods
Rice pancake, beef noodle soup and bread with meatballs are irresistible in chilly weather
90-year-old woman is possibly the oldest hawker in the world
Ever heard or been curious about century eggs? Check out fun facts about them
It may taste too fatty or smell too strong for some, but it is a must-eat for visitors to...
Dozens of peanut vendors line up a street, selling the south's best nuts from morning to night
The shop, sitting by a fence outside the Opera House, wins droves of customers
The ingredients to make banh te are very easy to find
The second part of 11 must-eats in Hoi An