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With the $17 million deal, the 'Amazon of Vietnam' is now valued at $44.4 million
Central Group, which owns 49 percent of Nguyen Kim, bought the online fashion retailer's unit in Thailand
The Gioi Di Dong controls around 30 percent of Vietnam's mobile retail market
The deal is reportedly worth of $10 million
The country's online retail sales grew 37 percent to $4.07 billion in 2015
The German company reportedly wants to cut costs with the planned sale
The market is highly fragmented, with no dominant force
Last year more than half the population bought online
The country has not even seen the real e-commerce boom yet, say industry insiders
The deal could set a new start-up funding record in Vietnam.
Existing businesses will expand more and new businesses will enter the sector
The game creator reportedly earned $50,000 a day from when the game was available last year
The deal is said to increase Vietnammm's share in the local food ordering service to 90 percent