The Vietnamese are Asia's second biggest football fans, trailing only Indonesians, as 68 percent of consumers in the country said they were planning on following the 2010 World Cup, a global survey has found.
With 52 percent of respondents in Vietnam saying they were fans of the game, a survey conducted by The Nielsen Company concluded that Vietnamese were the second most avid football followers in the Asia Pacific region.
Around the world, Brazilians were the most fervent of football followers, with 69 percent describing themselves as a fan of the game, followed by Portugal and then Egypt.
But the appeal of the World Cup finals, which kicks off Friday, appears to reach far beyond football's usual fan base, the company said. Intent to follow the World Cup is much higher than the traditional football fan base, with 55 percent of consumers in the Asia Pacific planning to follow the games, despite the fact that only 28 percent described themselves as football fans.
The survey also found that 85 percent of Vietnamese World Cup followers would watch the games via live TV broadcasts the second highest ration out of the 14 countries surveyed in the Asia Pacific region.