Saigon Beer just found out that it has a unlikely avid supporter - the government of a district in central Vietnam.
“As from February 10, 2015, restaurants, hotels and karaoke parlors [will] increase the consumption of Saigon-branded beer (including Saigon, 333,…) and Son Kim-branded bottled water and gradually reduce and stop the sale of other brands of beer and bottled water,” according to an agreement signed between the People’s Committee of Ky Anh District, Ha Tinh Province, and local businesses.
The province said the reason was to "increase provincial revenues, contribute to constructing new rural areas.”
Saigon Beer-Alcohol-Beverage Company (Sabeco) has a factory in Ha Tinh Province. Son Kim Mineral Water Company is also based in the province.
Nguyen Loc Hang, head of the committee's Culture and Information Department, said he signed the agreement under an instruction of the district leader Nguyen Van Bong.
“Such commitment is to encourage businesses to follow the province and district’s policy in increasing revenues,” he said, adding that any business owners can refuse to sign the agreement.
In August 2014, a similar move by the central district has made headlines when it encourage government offices, branches, units and communes to prioritize the use of Saigon beer and Son Kim bottled water.
It also instructed owners of restaurants, hotels and karaoke parlors to “introduce and encourage the use of” the products.