"Let's Walk Safely," a pedestrian safety TV commercial created by the Asia Injury Prevention (AIP) Foundation will air in the CJ Group owned Megastar theaters across Vietnam this October.
The commercial will provide movie-goers with valuable pedestrian safety information that has the potential to save thousands of lives across the nation.
The brief but moving commercial targets young audiences with striking animation and encourages them to stop, look both ways, think, listen, and cross carefully. CJ Group and MegaStar have agreed to air the commercial at 10 of its theaters more than 9,000 times in five provinces throughout Vietnam.
The commercial was created as a pro-bono project by CreaTV to support the UN Decade of Action for Road Safety as part of AIP Foundation's child pedestrian safety campaign. This multifaceted program combines education and environmental improvements to areas where children walk, as well as research and law enforcement with the goal of promoting child pedestrian safety.
"Road traffic injuries claim an estimated 22,000 Vietnamese lives every year, nearly 15 percent of whom are pedestrian road users," said Mirjam Sidik, Chief Executive Officer of AIP Foundation. "This commercial was created to warn audiences about the dangers they face walking on the road and provide a lesson on how to cross safely."
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