Vietnam mobile retailer fined for 'offensive' PR stunt with woman in glass box

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A vehicle carries a woman in a box around Hanoi on August 11 to advertise a new phone. Photo credit: Tuoi Tre A vehicle carries a woman in a box around Hanoi on August 11 to advertise a new phone. Photo credit: Tuoi Tre

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Authorities in Hanoi on Friday fined mobile phone retailer The Gioi Di Dong VND6 million (US$274) for parading a model in a glass box on the street as part of a new promotional campaign.
A pickup truck drove the glass box with the female model inside around Hanoi Thursday, the woman showing off a new Samsung phone.
The vehicle, with the company’s logo, was followed by a group of human billboards driving motorbikes.
To Van Dong, director of Hanoi’s culture department said the company did not ask for permission to launch this campaign. 
“Particularly the act of putting a model in a glass box is very offensive and does not suit local culture,” Dong told Tuoi Tre.
Although the glass box is a new touch, The Gioi Di Dong, one of Vietnam’s biggest retailers of mobile devices, is well-known for grand public stunts, usually with many people driving around to promote new products.

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