Students of the Ba Dinh Elementary School, representatives from the Hanoi Traffic Safety Committee and the Asia Injury Prevention Foundation (AIP) on May 8 joined the Long Short Walk at the Bach Thao Park in Hanoi to raise awareness among communities about the importance of making the road safer for pedestrians.
The activity was part of the Zenani Campaign and held in support of the United Nation's Global Road Safety week from May 6 to 12, which focuses on pedestrian safety.
Lotte Brondum, International Development Director of AIP, said that the Long Short Walk campaign hopes to improve the environment for pedestrians in Vietnam.
She said the foundation is calling traffic management authorities and policymakers as well as those who use cars and motorbikes to give priority for pedestrians, children and people who are not wearing helmets.
The Zenani Campaign was launched in May last year in memory of Nelson Mandela's great-granddaughter, Zenani, who was tragically killed in a car crash just two days after her 13th birthday.
The campaign seeks to fight the world's biggest killer of children and young people over the age of ten traffic accidents.
Led by Zenani's mother Zoleka Mandela and grandmother, Zindzi Mandela, the campaign has contributed to the United Nations Decade of Action for Road Safety and aimed to improve levels of protection for children particularly in developing countries.
According to the AIP, pedestrian deaths in Vietnam account for 15 percent of the country annual's traffic-related deaths, as against the 22 percent global rate estimated by the World Health Organization.
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