A UK-funded project to help develop journalistic ethics and professional skills in Vietnamese reporters was launched Thursday.
The one-year Mediapro program will use VND6 billion (US$314,300) in funding from the UK Ministry of Foreign Affairs via UK Embassy in Vietnam.
The British Council will cooperate on the project with the Vietnam Journalists' Association and journalism faculties at Vietnam National University in Hanoi and Ho Chi Minh City, as well as other journalism organizations.
Lecturers from the UK and Vietnam will agree on a new practical applied journalism training program. The students will choose a specific focus and study multi-media skills, officials said at the launching ceremony.
The project aims to update and modify journalism training in Vietnam's universities to match socio-economic development, they said.
It is expected to better connect journalism schools and journalism agencies with grassroots stories while drafting a press ethics code, including selective points from codes being used in other countries.
While the culture of investigative journalism in Vietnam has been criticized from experts both inside and outside the country, several prominent international media critics, most notable the analysts at www.medialens.org, have also written extensively of the perilous failings of the British media.