Family Day raises traffic safety awareness in Vietnam capital

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Children performing at the "Kids love helmet" Family Day in Hanoi on February 15. Photo: AIP Foundation.

More than 2,000 students and parents participated in Family Day in Hanoi on February 15, an event held by the Asia Injury Prevention (AIP) Foundation to raise traffic safety awareness.

The “Kids Love Helmets” Family Day was held at Le Loi Primary School in Ha Dong District.

It included many fun activities for learning about traffic safety in which children had the opportunity to engage in games, learn how to use helmets, and talk with famous artists about traffic safety.

Singer Thai Thuy Linh, singers from The Voice Kids and singer Duc Anh from the Do Re Mi show performed at the event to raise awareness about the importance of putting helmets on children.

At the event, Greig Craft, President of AIP Foundation, stressed the importance of cooperation between families, schools and government agencies in raising traffic safety awareness.

“We are very proud to have the support of all three parties in our efforts to improve the traffic environment, and we have experienced success in recent years,” he said.

According to a survey in May 2013, the rate of helmet use among children in Hanoi had increased from 9 percent to 53 percent.

“The “Kids Love Helmets” Family Day is one of the most effective events to encourage and maintains a high helmet wearing rate among children in the city,” said Luu Xuan Binh, deputy director of the Hanoi Traffic Safety Committee.

Family Day is one of the main activities of a national public awareness campaign in Vietnam titled "Children Also Need Helmets.”

The “Children Also Need Helmets” public awareness campaign was organized by the National Traffic Safety Committee and Ministry of Education and Training in collaboration with AIP Foundation.

It is a national campaign that began in 2011 with the goal of improving the rate of helmet use among children, correcting parents’ misconceptions about child helmet use, and increasing awareness about road safety.

The “Kids Love Helmets” Family Day in Hanoi was the last activity of Phase III of the campaign, which ran from September to December 2013.

The campaign included many components aimed at increasing the helmet use among children, such as airing the TV commercial "When I Grow Up" and the documentary “In Retrospect" on national and local media outlets, installing billboards, and conducting family days.

Students were reached through information sessions, audio broadcasting, and the distribution of hand fans, helmet coupons, booklets, and lucky draws at schools.

The campaign’s online presence increased with a photo contest and pledge drive.

Police enforcement of the child helmet law was also conducted around schools in Hanoi, Ho Chi Minh City, and Da Nang as part of the campaign.

According to the AIP Foundation, with the direction of authorities from three target cities, the campaign has raised awareness about helmet usage among parents and encouraged the habit of putting a helmet on their children to prevent injury while on the road.

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