Da Lat authorities have allowed 42 local farmers and flower companies to use the "Hoa Da Lat" (Da Lat Flower) trademark for five flower species to promote their products.
Whereas previously the trademark had only been applied to primitive orchids (Apostasia) grown by 34 farmers and companies, it can now be applied to roses, daisies, bluebells (Eustoma russellianum), sword lilies (Gladiolus) and carnations (Dianthus), which are most common flowers grown the Central Highlands' resort town.
Hoa Da Lat is a registered trademark issued by the Intellectual Property Department to Lam Dong Province.
The farmers and entities, located in Lam Dong's Da Lat Town, Lac Duong, Don Duong and Duc Trong districts, will be able to use the trademark for three years.
After three years, the Da Lat People's Committee will consider allowing the trademark to be used on demand, the government website reported.
The farmers and entities will have to strictly adhere to relevant requirements in farming and packaging to ensure the product's quality.
Da Lat will organize its annual cultural tourism week from December 27-31 to celebrate its 120th anniversary, including a flower festival and the launch of the 2014 Central Highlands Da Lat National Tourism Year.
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