Flames consumed parts of an embroidery complex in the Central Highlands city of Da Lat on Sunday evening, claiming a wooden cantina and other stockpiled handicrafts.
No human casualties were reported.
Neighbors said they saw flames bursting out of the headquarters of XQ Embroidery Company on Mai Anh Dao Street at around 7:30 p.m. They rushed to the building and joined security guards in trying to extinguish the blaze.
Firemen showed up and put out the fire more than half an hour later.
The fire consumed a wooden structure that served as the company's restaurant and displayed a number of ornate embroidered paintings and handicrafts.
Local authorities are investigating the cause of the blaze.
The XQ embroidery complex, commonly known as XQ Historical Village (XQ Su Quan), is a popular tourist attraction in Da Lat.
No visitors were present at the time of the fire, authorities said.