Children participating in activities to raise the awareness of the importance of wearing helmets in Hanoi on Saturday
As part of its ongoing efforts to increase the number of children to wear helmets in Vietnam, the Asia Injury Prevention (AIP) Foundation, held a "Kids love helmets" event for families at the Hanoi Botanical Gardens on May 4.
At the event, children and parents learned about the importance of helmets, how to wear them correctly, and other traffic safety topics through interactive games and by hearing directly from road safety officials and celebrity ambassadors, including singer Thai Thuy Linh and actor Tu Long.
Attendees also enjoyed the performances from two young stars, Duc Anh Doremi and Vietnam's Got Talent winner, Dang Quan.
Around 5,000 people attended the event, including children and parents, local authorities, and road traffic safety agencies.
At the event, president and founder of AIP Greig Craft said collaborations between families, schools, and law enforcement are vital to raising public awareness of the importance of wearing helmets.
Luu Xuan Binh, representative of Hanoi Traffic Safety Committee said the city has achieved very positive results after implementing the first phase of its "Children also need a helmet" campaign.
"The rate of helmet use, as observed in primary schools, has increased from 22 percent to 50 percent, and in some locations it is up to 60-70 percent," he said.
The family day was part of the national "Children also need a helmet" campaign that aims to increase motorcycle helmet usage among Vietnamese children, by engaging parents and children in traffic safety games and activities.
The three-year campaign was launched in 2011 through collaborations between the National Traffic Safety Committee, the Ministry of Education and Training, the World Health Organization and AIP.
The first "Kids love helmets" family day was held in Ho Chi Minh City on March 24, and attracted more than 10,000 participants.