AN orientation workshop held by the Asia Injury Prevention Foundation on March 28 to launch its Helmets for Families program
Following the success of Helmets for Kids program, the traffic safety NGO Asia Injury Prevention (AIP) Foundation has launched Helmets for Families, a new road safety education program expected to spread traffic safety awareness to new levels.
Sponsored by the global healthcare company Abbott, the program was launched in Ho Chi Minh City on March 28, aiming to raise awareness among students and parents of the safety value of helmets that meet national standards, AIP said in a statement.
After an orientation workshop on the same day, Helmets for Families will conduct teacher and student training and information sessions for parents.
The AIP Foundation will distribute educational promotional materials, including hand-fans for parents and notebook labels for students, and install billboards in front of project schools’ gates.
“We have promoted helmet wearing in Vietnam for many years,” said Mirjam Sidik, AIP Foundation chief executive officer.
“Even though adult helmet use rates are high, the World Health Organization found that 82 percent of helmets worn on Vietnam’s roads are substandard. Looking forward, we are doing more to encourage motorcyclists, including children, to wear standard helmets that can protect their heads effectively in an event of a crash. Helmets for Families represents this shift.”
AIP Foundation said by donating free and subsidized helmets, as well as exchanging parents’ substandard helmets for new standard helmets, the organization hopes to change behaviors among students and parents to increase standard helmet wearing rates.
In the 2013-14 school year, the program is being piloted at four primary schools in Binh Chanh District and District 12 of Ho Chi Minh City. In the next two years, Helmets for Families will be expanded to areas of the Mekong Delta and Hanoi, according to AIP Foundation.
According to Jullian Calliet, general manager of Abbott in Vietnam, the program is donating 4,289 helmets for students, 238 helmets for teachers, and will subsidize 4,289 helmets for parents in the first year.
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