Vietnam's popular group buying sites
Vietnam’s online commerce revenue is going up thanks to payment clicks by around 18 million Vietnamese people or more than half of the country’s Internet users this year, officials said at a conference Tuesday.
The conference brought together Vietnamese and Japanese e-commerce officials to boost bilateral cooperation in the field.
Figures from the E-Commerce and Information Technology Department at the Ministry of Industry and Trade show that more than 34 million of nearly 90 million Vietnamese citizens used the Internet and 57 percent of them shopped online, spending an average of US$150 each.
Tran Huu Linh, head of the department, said e-commerce in Vietnam was picking up speed with “vibrant” transactions online, together with the expansion of the Internet users' community.
A survey last month by the department of 781 people who shopped online showed a wide range of purchases, ranging from clothing, cosmetics, foods and books to home appliances and gadgets.
The survey also found that only 29 percent of the customers were “satisfied” with the deal, with more than 60 percent ranking their transactions as average.
Major problems with online shopping include overstatement of quality, limited delivery services, and complicated ordering procedures, the survey found.
Many customers also said they expected cheaper prices than at traditional venues, and that they are concerned about the safety of their personal information.
Linh said the ministry this year has proposed a number of regulations on e-commerce that, once approved, will help create a legal framework for further development.
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