Mitsubishi in Vietnam holds sticker design contest to boost smart car sales

By Minh Hung, Thanh Nien News

Ho Chi Minh City - Thursday, August 14, 2014 16:57 Email Print

A design made by young fashion designer Ly Qui Khanh and industrial artist Phan Vu Linh in their “Mirage collection”.

Vina Star Motors Corporation (VSM) has opened a sticker design contest to boost sales of the Mitsubishi Mirage.

The contest to design a “Mirage - True Smartness” sticker is expected to attract contestants who wish to show off their style by designing personal stickers, according to VSM, the exclusive manufacturer and distributor of Mitsubishi in Vietnam.

From August 11 to September 12, participants will have a chance to create a set of custom decals. The contest will grant 20 special prizes worth a total of VND200 million (US$9,440).

Introduced into the market at the end of 2013, the Mitsubishi Mirage targets for commuters seeking a smart compact car that's economical, comfortable, and durable.