British Council launches creative innovation initiative in Vietnam

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British Council launches creative innovation initiative in Vietnam


The British Council is launching a contest to draw innovative new concepts that can improve the lives of children.
Applicants for the Elevate Startwell Challenge can present innovations to increase the element of play in early childhood (0-8 years) by re-imagining urban spaces and playgrounds.
“Play is how children navigate experiences, cultivate curiosity and creativity, and most importantly, learn,” said Lee PohWah, CEO of Singapore-based Lien Foundation, which coordinated with the British Council in developing the Elevate StartWell Challenge.
“The Challenge is to identify these playful possibilities and transform them into serious opportunities to positively impact children’s learning and development.”
According to the British Council, the contest is open to people who use creativity in their work and life including artists, designers, performers, digital technologists, and architects.
Those with the best ideas will become the first Elevate Fellows, and will be invited to attend a fully-paid residential Innovation Camp at Yamaguchi Center for the Arts and Media in February 2015.
After the camp concludes, Elevate Fellows may be chosen to receive a share of the Elevate support money of 50,000 Singapore dollars (US$40,000), which they can use to realize their play space idea or continue their professional development.
Fellows will also have access to a bespoke digital platform starting in March 2015, which will include resources and educational content from leading organizations, including the Institute for Cultural and Creative Entrepreneurship (ICCE), Goldsmiths and the University of London.
Applications for the Elevate Startwell Challenge opened on November 10, 2014 and will close on January 5, 2015.
The Elevate Startwell Challenge represents the first stage of the Elevate program developed by the British Council which aims to build a global community of problem-solvers, who will meet practical challenges with innovative solutions to social problems, such as urbanization, aging populations and sustainability.

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