The insurance company AIG has partnered with the NGO Asia Injury Prevention (AIP) Foundation to support the road safety program Helmets for Kids in the 2014-2015 school year in Vietnam.
Through AIG’s sponsorship, all 1,845 students and 80 teachers at Hanoi’s Trung Vuong Primary School will receive quality helmets.
Additionally, the larger school community, including parents, will receive valuable road safety education throughout the 2014-2015 school year, AIP Foundation said in a release.
In Vietnam, road injury is the number two leading cause of death for children aged 5 to 14 and the number one cause of death for young people aged 15 to 29.
However, only about 23 percent of children in Hanoi wear helmets when they are riding on a motorcycle.
Susan Loftus, CEO and general director of AIG Vietnam said that AIG’s partnership with AIP Foundation and its Helmets for Kids program is an important investment in young people.
“We are particularly pleased to support the Protec Tropical Helmet factory who have an inclusive approach of employing persons with disabilities as this aligns with AIG's business model of diversity and inclusion," she said.
According to Greig Craft, AIP Foundation president, the partnership between AIG and AIP Foundation extends back to 2001 as AIG was a founding sponsor of the social enterprise Protec Tropical Helmet factory in Hanoi.
The factory manufactures high quality, affordable helmets, and all profits from Protec helmet sales are then reinvested into road safety programs throughout Vietnam.