Winner of Electrolux Design Lab 2012 Competition

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Electrolux Design Lab Competition 2012 has awarded the three best talented home appliance designers, selected from ten global finalists. The finals were held at the Triennale Design Museum in Milan with the jury composed of Electrolux Design Director Thomas Johansson, award winning chef Davide Oldani, distinguished designer Dante Donegani and popular design blogger Kelly Beall,

The winning concept called Aeroball is a collection of luminescent, hovering balls that can filter air in a room and make it fragrant. The second prize went to Ben de la Roche of New Zealand with his concept called Impress - a refrigerated wall that allows the user to press storage containers and bottles directly into the wall. Impress uses thermo-acoustic technology and gases such as argon and helium that are non-ozone depleting and harmless to the environment. Third prize went to Christopher Holm-Hansen of Denmark with his design called Tastee - a taste indicator, in the form of a spoon, that utilises receptors based on the human taste bud to tell you what ingredients you need to improve your cooking. With the concept "Design Experience", the competition had attracted many students in designing field.

Established in 2003, Electrolux Design Lab is an annual global design competition open to undergraduate and graduate design students worldwide. It has attracted new and talented designers all over the world and has brought in innovative concepts and designs.

Electrolux's profile

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative products that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners, cookers and air-conditioners sold under esteemed brands such as Electrolux, AEG, Eureka and Frigidaire. In 2011, Electrolux had sales of $15.7billion and 58,000 employees.

For more information about Electrolux and our new products, please visit us at www.electrolux.vn or www.facebook.com/thelittlewhitebook

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