Vinamilk makes Vietnam's best commercial: survey

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An Australian market research company has come up with a list of Vietnam's ten best TV commercials in terms of their effectiveness.

Vinamilk's TV commercial, Balloons, was the best commercial in Vietnam, according to the Cimigo study.

The commercial promoted a Vinamilk campaign to contribute six million liters of milk to children in Vietnam. The country's leading dairy producer also won the hearts of local consumers with its Dancing Cows commercial, which promoted its 100 percent pure fresh milk.

Other ads on the list were from companies such as Simply soybean oil, Heineken, Omo detergent, Ajinomoto, Coke, Knorr fish sauce, Close-Up toothpaste, and Beeline mobile phone services.

Cimigo said the TV commercials reflected solid creative hooks and ideas that told stories simply, emotionally and humorously and featured social responsibility, pride and family values.

The survey was conducted online with over 22,000 respondents addressing their emotional responses to the commercials and their likelihood to purchase products based on the advertising seen, said the market researching firm.

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