Vietnam's top telcos among most valuable brands in Southeast Asia

By Mai Phuong, Thanh Nien News

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 A MobiFone employee assists a customer in Hanoi. State-run MobiFone is among the top 20 most valuable telecom brands in Southeast Asia. Photo: Jeff Holt/Bloomberg
Vietnam's three telecom giants Viettel, MobiFone and Vinaphone have been named in the top 20 most valuable telecom brands in Southeast Asia with a combined value of nearly US$1.8 billion.
Viettel, which owns the biggest share in Vietnam's telecom market, is ranked seventh, up 10 places from a year ago, according to new data released by UK-based intangible asset valuation consultancy Brand Finance. 
The military-run company, whose brand value grew 68 percent to $973 million, has also moved up on the world's top 500 telecom brands, from 127th to 93rd. It has been aggressively expanding in overseas markets.
State-owned MobiFone is at number 15 in ASEAN with a brand value of $539 million, up 76 percent from last year.
Vinaphone, another state-owned company, is ranked 20th, as its brand value rose 47 percent to $282 million.
With a brand value of $2.62 billion, Indonesia's Telkom topped the regional ranking, followed by Singapore's Singtel and the Philippines' PLDT.

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