Shopping on mobile devices is becoming increasingly popular in Vietnam and growing at the third-fastest rate in the Asia-Pacific, according to a recent survey by MasterCard.
The survey found nearly 52 percent of Vietnamese had shopped on mobile devices in 2015, up 16.8 percentage points from 2013, making the growth only slower than in Indonesia and Singapore.
Five hundred Vietnamese participated in the survey, which involved 8,500 respondents from 14 countries.
Online shopping has become a main reason for accessing the Internet in the country, with 90.6 percent saying they made at least one purchase in the past three months and 93 percent likely to make a purchase in the next six months.
The items bought most often are air tickets followed by clothing and home appliances, according to the survey.
Online retailers in Vietnam reported revenues of US$4 billion last year. The Vietnam E-Commerce Association has projected the amount to surge to $10 billion in 2020, accounting for 5 percent of total retail sales. In 2014 the ratio had been around 2.1 percent.