Vietnam world's 7th most desired emerging market

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Vietnam is the world's 7th top emerging market, according to a new survey of investors that found 20.1 percent of respondents planning to enter the country in the next five years.

Brazil, Russia, India and China (BRIC) retained their leading positions in a ranking of the top 30 emerging markets international companies plan to target in 2012-2017. The BRICs were followed by Indonesia, South Africa, Vietnam, Mexico, Turkey and Argentina, Finnish advisory group Global Intelligence Alliance said last week.

"Of the secondary and up-and-coming emerging markets, Vietnam is favored amongst consumer and retail, logistics as well as energy and resources industry players," the company said. It noted that pharmaceutical and healthcare companies along with chemical, manufacturing, industrial and financial services firms have a clear focus on Indonesia and South Africa.

According to the group, international companies' reasons for investing in emerging markets can be complex, but are usually mainly centered around the potential for building long term revenues and global market share more rapidly than is possible in established markets. It has become less about lower production costs, though this is still a driver for some, according to Global Intelligence Alliance.

The International Monetary Fund projects Vietnam's economy will grow 6 percent this year.

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