Vietnam will host the International Cafe Show for the first time this year aiming to promote the country's coffee industry.
The event at the Saigon Exhibition & Convention Center in Ho Chi Minh City will be held from May 12-14 by Seoul-based Exporum Inc., which has organized the Seoul International Cafe Show since 2002.
Vietnam International Cafe Show will function as a multi-platform for coffee, tea, beverage, bakery, raw material, machine and equipment, dessert, cafe interior and franchise and start-up businesses.
The show will include the Vietnam National Barista Championship, organized for the first time. The champion will represent Vietnam to participate in the 2016 World Barista Championship in Dublin, Ireland in June.
According to Exporum, Vietnam is recognized as one of the largest potential markets based on the current trend of coexistence of traditional and trendy coffee cultures and cafe franchises’ popularity.
“The value of Vietnamese coffee has not been fully recognized despite the country’s status as the world’s second largest producer,” Danny Hyundae Shin, Exporum CEO, said.
“Vietnam International Cafe Show, however, will be a gathering place of domestic coffee growers and global business people and expand the country’s whole transaction scale.”
Last year, Brazil topped the list of coffee producers with more than 43 million bags (of 60kg), followed by Vietnam with 27.5 million bags, Columbia with 13.5 million bags and Indonesia with 11 million bags.