Vietnam developers eye growing mobile app market

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Vietnamese mobile application developers say their business is growing at a fast pace due to a strong demand in overseas markets.

Le Duc Bao, director of AntTek, said his company started developing mobile applications for foreign markets last April and since then its revenues have increased by around 30 percent every month. The major markets are North America and Europe, he told news website thesaigontimes.vn.

The apps are sold via major online stores run by Google and Amazon, Bao said. His company also works with mobile network operators to sell the apps to their customers.

Tran Viet Quan, marketing director at Ho Chi Minh City-based MeCorp, said his company is targeting the expanding mobile app market in the Asia-Pacific region. It has a presence in Cambodia and Japan, and plans to expand to South Korea this year.

"Most of the apps that MeCorp have sold overseas are game and social network apps," he said, adding that the number of users increases at least 20 percent quarterly.

According to research firm MarketsandMarkets, the global mobile applications market is expected to be worth US$25 billion by 2015, up from about $6.8 billion in 2010.

It said while North America led the market since 2009 with a 41.6 percent revenue share, Asia is the largest market in terms of downloads with 36 percent.

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