Vietnam's consumer confidence index rose in the first quarter to 96 points, the highest level in the past year, information and measurement company Nielsen said.
That represents an increase of 8 points from the previous quarter and 2 points from the same period last year.
Southeast Asian countries' measures to cut spending and the US's forecast of improved Asian imports created an opportunity for healthy confidence gains, Therese Glennon, a senior official from the US-based company, said.
One third of Vietnamese respondents told the Nielsen survey that the next 12 months are a "good time" for goods consumption.
The proportion of local consumers who are optimistic about their job prospects has increased to nearly 40 percent from 34 percent the previous quarter, but is lower than a year ago when it was 50 percent.
During the period the "optimism for personal finance" has slightly increased with half the respondents saying they were optimistic.
The biggest concern for Vietnamese consumers remains the economy, followed by job security.
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