Ten Vietnamese brands have been named in Asia’s Top 1,000, even though most stay in the lower half of the Nielsen ranking.
They are Vietjet Air (490), Viettel (501), Petrolimex (512), Vinamilk (558), Mobifone (605), Trung Nguyen (626), Hao Hao (654), Vietnam Airlines (708), Vietcombank (753) and P/S (807), according to the annual survey presented by Campaign Asia-Pacific and based on an exclusive survey conducted by Nielsen.
“These are the brands that the people all across Asia have told us are the best in their minds. And home-grown Asian ones are there alongside big global names like Samsung, Apple or Nestle,” said Nguyen Huong Quynh, managing director of Nielsen Vietnam.
In the region, Samsung comes out on top as the most desirable brand in Asia for the sixth year in a row, followed by Apple, Sony, Nestle and Panasonic.
The annual Asia’s Top 1000 Brands survey is reportedly the biggest and most influential of its kind, revealing which brands consumers value the most across the region.