Vietjet and Lotteria Vietnam's representatives sign a strategic agreement.
Vietjet and South Korean fast food giant Lotteria Vietnam have signed a major strategic agreement that will bring great added value to customers of both parties.
This alliance will begin by supplying products and services through Vietjet and Lotteria Vietnam’s respective online channels. Moving forward, Vietjet will offer customers more service choices by adding Lotteria Vietnam’s products onto the inflight menu for both domestic and international routes. Furthermore, Lotteria Vietnam will introduce Vietjet’s services through all of its global touch-points.
To celebrate this strategic partnership, Vietjet has emblazoned an aircraft with Lotteria Vietnam’s logo, which boasts bright red and yellow colors that sync perfectly with the airline’s own colors that aim to reflect a spirit of youth and enthusiasm.
“As one of the leading airlines in terms of innovation and service, we are delighted to diversify our inflight menu with Lotteria Vietnam’s products that will offer our valued passengers even more variety for delicious in-flight meals,” said Mr. Luu Duc Khanh –Managing Director of Vietjet.
“Besides becoming one of Asia’s best airlines, we are also developing as a consumer corporation and this strategic partnership with Lotteria Vietnam will contribute to that goal by helping us to add more value to our services and raise our standards to the highest quality.”
Also speaking at the signing Ceremony, Mr. Kang Hyung Hee – Managing Director of Lotteria Vietnam, voiced his pleasure over this unique partnership. “We are proud to be the first ever fast food brand to be featured on an aircraft in Vietnam,” said Mr. Hee.
“Lotteria Vietnam is also the very first fast food supplier to Vietjet. This agreement has further strengthened the bilateral relation of culture and cuisine between and Vietnam and South Korea.”
Progressing forward, Vietjet will launch a route connecting Ho Chi Minh City and Seoul this summer. VietJet already flies from Hanoi to Seoul.