Alongside Qatar Airways and Turkish Airlines, Vietjet has been named as one of the world’s top three fastest growing airline brands on Facebook by Socialbakers.
As members of the Facebook Marketing Partners’ program, Socialbakers track, analyze, and benchmark international airlines’ profiles on the platform of Facebook in terms of response and engagement rates, growth, total fan count and marketing efficiency.
In terms of Facebook Post-Engagement Rate, the top three airlines were Eva Airway Corp, Japan Airlines and Vietjet. Meanwhile Qatar Airways, KLM, Turkish Airlines, Air France and Lan Airline were ranked in the Top 5 Facebook Brands in terms of the numbers of fans.
Vietjet is the first ever Vietnamese company to win the award after experiencing incredible fan-page growth in July, 2015. Vietjet also set a record for content engagement by improving 7.2 times from March 01, 2015 to June 30, 2015. With a friendly and lively appearance and constantly updated information, Vietjet’s Facebook fan-page has attracted up to one million followers.
The carrier is also verified by Facebook for its local and global pages that help to link pages and enable Vietjet followers around the world to choose appropriate languages when logging onto the official Vietjet Facebook fan-page with a speed five times faster than normal.
Verifying a page is how Facebook lets people know certain pages and profiles are authentic. These pages and profiles may include celebrities and public figures, global brands and businesses and media that have huge influence on community.