MobiFone, one of Vietnam's three largest mobile network operators, opened the first outlet of its store chain selling cell phones and other hi-tech devices in Ho Chi Minh City on Monday.
About 100 stores will be opened around the country to sell products of such manufacturers as Samsung and Sony in the first year, the state-owned company said in a statement.
MobiFone was the last of the country's three mobile giants to open its own retail system.
Military-run Viettel now runs 282 stores offering a variety of products from cell phones to laptops, while Vinaphone, a subsidiary of the Vietnam Posts and Telecommunications Group, mainly distributes iPhones.
Originally a member of the Vietnam Posts and Telecommunications Group, MobiFone was allowed to severed its tie with the national group last year.
The company reported pre-tax profits at VND7.3 trillion (US$328.09 million) last year, up 5.2 percent year on year.