After seeing a sharp downturn in 2014, sales of fast moving consumer goods (FMCG) such as food and personal care products have recovered, growing 3.4 percent in volume and 4 percent in value in the first quarter.
Beverage is the key category driving the growth recovery, but other categories such as food and home care also have shown signs of recovery in the quarter, said a new report released by Nielsen.
The report also found that more than 80 percent of FMCG sales in Vietnam still come from the traditional trade channel which includes around 1.3 million FMCG stores across the country.
The sheer number of traditional stores makes Vietnam one of the most complex markets for FMCG manufacturers to build distribution and manage logistics, said the report.
Local instant noodle producer Hao Hao, Vinamilk and Coca-Cola are the top three most supported brands by retailers, Nielsen said.