More than ten Vietnamese customers have placed orders for the latest version of the ultra-luxury Maybach Mercedes, which will be globally released in February, according to a representative at the local branch.
The Mercedes spokesman was quoted by Tuoi Tre (Youth) newspaper as saying that every one of the Maybach S600s have already arrived in the country and are awaiting the company's official "rebirth" release next month.
Vietnam’s per capita income was $1,890 in 2013, according to the World Bank.
In Vietnam, the super-sedan will be sold at a net price of US$450,000 each. The top-end Mercedes sells for $167,700 in Europe, according to Bloomberg.
According to a report by Wealth-X and UBS in November 2014, Vietnam is home to 210 "ultra-wealthy" people - who are worth US$30 million or more.
The Mercedes-Maybach S600 is a member of the S-Class family, which Mercedes sees as “the highest-quality vehicle in the world.”
The sedan has been described as “a new level of hand-crafted refinement, personalization and prestige,” the Stuttgart-based automaker said on its website.
Mercedes Benz Vietnam said they will only accept 50 orders for the limited cars, which were designed to rival the appeal of the Roll-Royce and Bentley.
Last November, the Nikkei Asian Review quoted an official of the Vietnam Automobile Manufacturers' Association as saying that there was a "growing appetite for luxury and sports cars."
Luxury brands such as Audi, Porsche and Lexus are banking on growing demand and have invested in showrooms.
The UK's Bentley Motors just opened its first dealership in Vietnam, following the opening of a Rolls-Royce Motor Cars in August. Italy's Automobili Lamborghini is expanding its Asia-Pacific dealer network to Vietnam.