Japanese telecom giant NTT Docomo has announced an investment of 1.4 billion yen (US$18.2 million) into Vietnam's largest mobile content provider VMG.
The investment, NTT Docomo's first foray into Vietnam, allows the company to acquire an approximately 25 percent stake in the Vietnamese firm.
"With its investment, Docomo will share its expertise and know-how with VMG, such as in content distribution, with the aim of boosting VMG's business and expanding Docomo's value-added services in Asia-Pacific," the company said in a statement.
VMG, which owns a market share of roughly 25 percent in the country, offers both content and content platforms.
Docomo said it will also work together with VMG's largest stakeholder, state-owned Vietnam Posts and Telecommunications Group, which holds a 29 percent stake in the company, to promote VMG's business.
The Japanese firm said Vietnam has strong market potential in the mobile content business.
NTT Docomo now serves over 58 million customers in Japan via wireless networks, including a nationwide 3G network and one of the world's first commercial LTE, or long-term evolution networks, which supports faster high-speed wireless services.