The year 2015 marks the 140th year of operation for Saigon Beer-Alcohol-Beverage Joint Stock Corporation (Sabeco).
Looking back at its many milestones, the company says it has worked very hard to become a pride of Vietnam.
Thanks to efforts for steady growth and effective investment strategies, Sabeco is now the 21st biggest beer maker in the world and is in the top three of beer producers in Southeast Asia.
The company also wins National Brand honor every year.
Sabeco is also proud to become the 351st member of VLB Berlin, the cradle of the world’s brewing industry.
The company honorably received the "First Order of Independence" title from Vietnam’s President for its outstanding economic achievements in June 2014, after 139 years in business.
Change for the better
Sabeco had a successful year in 2014 when it continued to meet its output target.
In order to meet the new targets set for 2015 and the coming years, the company leaders have been carrying out campaigns to make the company stronger and modernize the management system.
Sabeco made several breakthroughs with new product designs in 2014. But the company is committed to preserve the traditional, familiar tastes which have made its products unique.
The modern and stylish designs for Saigon Lager, Saigon Export and Saigon 333 have helped Sabeco reach new height and prove its position in Vietnam’s beverage market.
Quality for trust
Sabeco always puts quality first and makes sure its staff strictly follow technical standards.
The company has successfully implemented quality management system under ISO 9001 – 2008, ISO 1400 and HACCP (Hazard Analysis and Critical Control Points) standards at all branches across the country.
Sabeco beer products have received Bureau Veritas Certification for being safe for customers and the environment.
The company’s experienced staff use their knowledge of traditional brewing techniques on modern assembly lines imported from developed countries to provide products of quality and true Vietnamese tastes.
Sabeco is always aware of its responsibility to the community. Generations after generations, the company has developed a beautiful culture of sharing with the community.
Last year, Sabeco contributed more than VND60 billion in community projects.
The company has actively joined the government’s campaign to promote Vietnamese products with various programs like “Sabeco in rural Vietnam” to boost its consumption in the home market.