Most Vietnamese consumers favor eco-friendly products and believe companies should take measures to improve the environment, a new Nielsen survey has found.
According to the survey, 91 percent of Vietnamese feel it is important for companies to implement programs to improve the environment, four points higher than the Asia Pacific average and far above the global average of 83 percent.
More than half Vietnamese are also willing to support the environment by consuming more eco-products even at a relatively higher price, Nielsen said.
"Energy efficient products or appliances are preferred by 91 percent of Vietnamese as having a positive impact on the environment, followed by products in recycled packaging (84 percent) and ethically produced or grown products (78 percent)," the company said Monday.
Nielsen's 2011 Global Online Environment & Sustainability Survey found that water shortage and water and air pollution now top the list of environment concerns among consumers and that global warming is no longer the top priority in their minds.
Three out of four global consumers rated air pollution and water pollution as top concerns. They also worry more over the use of pesticides, packaging waste and water shortages, with the concern increasing by 16, 14 and 13 percentage points, respectively, compared to 2009.
Vietnamese consumers show similar concern towards water, with 75 percent of consumers concerned about water pollution and 70 percent about water shortage, according to the survey.
"In the face of other pressing concerns, a public "˜caring capacity' for climate change has been tested," said Dr. Maxwell T. Boykoff, Senior Visiting Research Associate, Environmental Change Institute, University of Oxford. "Without continued attention paid to global warming/climate change in the media, such concerns may have faded from the collective public conscience."
The Nielsen's survey found 66 percent of Vietnamese believe that there are more urgent and serious matters in the world today, and 18 percent believe future technologies will solve the global warming problem.