As Vietnam receives 4.5 million foreign arrivals for tourism and business every year, it’s become a matter of high necessity for telecommunication service providers to offer packages catering to their best interests.
The packages are not simply to offer visitors special and reasonable rates, but more importantly to provide them with basic services and full and quick information and explanation, so they can feel “satisfied,” insiders said.
Diversifying packages to users’ demand is actually a trend recommended by international experts. Simply put it, telcos have to always meet the best of customers’ requirements, through a flexible system of packages.
However, the introduction of packages exclusively designed for foreign tourists the past time is a smart move and it shows how fast Vietnamese telcos have been to catch up with the market.
Happy Tourist launched by MobiFone January 1 is an example.
As designed only for foreign visitors to Vietnam, the package contains very special functions.
It’s not a package for first-time visitors. But for the first time, foreign visitors in the country can use both call and data services exactly as they need to.
The package has two options - Happy Tourist Data that allows data and SMS services and Happy Tourist Voice & Data for call, SMS and data services. Each subscription costs VND250,000 (US$12) for one SIM card and one account card worth VND200,000.
It is designed for pre-paid subscribers and especially built with usage instructions in six languages: English, Chinese, Russian, Japanese, Korean and Vietnamese.
If one needs to know more details about the package, they can even call to the network number 9393 for free information in five languages: English, Chinese, Korean, Japanese and Khmer.
That will save visitors from awkward situation caused by language barriers when using Vietnamese mobile phone services.
The package rates also protect them from huge phone call bills.
SMS rate at Happy Tourist Data package is VND350 a message to domestic networks and VND2,500 to international ones, which is around the rates for post-paid subscribers in Vietnam and surely much better than roaming or using normal SIM cards.
The users can also call to their families and friends abroad for less than VND4,000 a minute, a rate insiders considered “really comfortable” compared to those in nearby countries.
Happy Tourist’s first customers was Andromeda, the Swedish rock band who joined MobiFone Rockstorm 2013, a rock tour across Vietnam initiated and organized by MobiFone. The band members said they decided to try the package after convinced by its introduction about special rates and other advantages they could enjoy.
Upon positive response from foreign tourists to the package, Nguyen Dinh Chien, Deputy General Director of MobiFone, said the tourists’ demand for telecommunications services in Vietnam has increased significantly of late.
Chien said his company will continue upgrading its network and building more special packages.
“We want to contribute to boost Vietnam’s tourism industry,” he said.