Japanese car company Mazda has been posting impressive business figures in Vietnam since its return in 2011, becoming one of the three best-selling brands in the country last year.
2015 was the most successful year in the brand’s history with 20,359 cars sold, up 116 percent from the previous year. December was its best month with 2,700 cars sold, 129 percent more than a year earlier.
Mazda2 and other popular models Mazda3, Mazda CX-5 and Mazda6 accounted for 71 percent of total sales. They all have outstanding technologies and the strong sales prove that the investment has really paid off.
Success with new models
Mazda is outperforming most other Japanese brands in Vietnam by providing products for almost any segment, stable prices, safety and quality assurance, as well as being a pioneer in fuel-saving technologies.
The brand also wins customers with flexible sale policies, professional warranty services and regular introduction of new models.
Mazda3 was the best seller in the brand’s C-segment as well as the brand itself in 2015 with nearly 6,000 cars sold, up 167 percent from 2014 when it was first launched.
The model is expected to continue being the favorite in the segment this year, thanks to modern design, attractive prices and the brand-new SKYACTIV technology which increases fuel efficiency and engine output.
Mazda CX-5, with more than two years in the market, continues to lead the crossover segment in 2015.
Mazda CX-5, after more than two years in the market, continued to lead the crossover segment last year. Its face-lift version to be introduced this year is expected to drive the success further with improvements in design, utility and another option for 2.5-liter engines. The new version targets SUV lovers who have demand for stronger operation capability.
Meanwhile Mazda2 immediately won customers over with more than 2,000 cars sold just several months after it was launched last July. The model sets new standards for B-segment cars with both design and operation breakthroughs.
Mazda6, the D-segment leader with a wide array of editions, reasonable prices and fuel-saving technologies, grew 153 percent from 2014 to 2,589 units last year.
The year 2015 also saw big efforts from the brand to sustain a 100 percent year-on-year growth for Mazda BT-50, moving 4,328 units. The model’s latest edition hit the market last October with a new design which is both sporty and luxurious, as well as many new accessories to travelers’ convenience.
With the new edition, the model became one of the top ten best sellers in the market in the last quarter of 2015, with an average of more than 400 cars sold each month.
Distribution channels and customers services
Mazda’s distributor in Vietnam, Thaco, has expanded its network of showrooms and retailers nationwide to 40 and applied global standards from Mazda Japan to its five showrooms in Hai Duong and Phu Tho Provinces in northern Vietnam, the central resort towns Hue and Nha Trang, and the Mekong Delta’s Can Tho.
More than 70,000 customer arrivals for post-sale services last year also proved the prestige of the brand in Vietnam. A customers’ satisfaction survey from J.D. Power and Associates, an American-based global marketing information services firm, in 2015 put Mazda among the top brands in Vietnam in both sales satisfaction and customers service indices.
Given the strong sale momentum and business strategies that have proved increasingly effective, Thaco is confident about selling another 26,000 Mazda cars in 2016.