Marvel loses X-men brand lawsuit in Vietnam

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Marvel Characters, Inc., the US company which holds the license for media character X-men, has lost a lawsuit it filed against the National Office of Intellectual Property of Vietnam for allowing a men's care products maker to register the name.

The Hanoi People's Court rejected a petition by Marvel to invalidate a brand protection certificate issued by the NOIP to the X-men brand of cosmetics produced by the Vietnam-based International Consumer Products Corporation (ICP), Sai Gon Tiep Thi newspaper reported.

In June 2005 the agency had issued the certificate to ICP for its shampoo and shower gel products.

Marvel contended that the brand did not meet the protection criteria set out by the law, and its name is similar to its X-men character.

The brand name misleads and to some extent cheats consumers about the origin, quality, and value of the products.

On March 29 the court ruled that Marvel failed to provide evidence it uses X-men as a brand.

The name is not protected as a brand, it added.

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