The low-cost carrier Jetstar Pacific will have to change its logo by mid-September under an order by the Civil Aviation Administration of Vietnam (CAAV), local newswebsite Vnexpress said Tuesday.
As the "Jet" logo with a golden star image has made customers mistake Jetstar Pacific Airlines for Jestar Airways of Australia, CAAV in March ordered it to change the trademarks and logos used on its advertising material no later than June, after several warnings against the logos.
The administration said the carrier should already repaint its planes this month but as the job cost time, the carrier is given until September 15 when its license expires to announce its plan for new logos and trademarks.
Jetstar Pacific has not come up with a specific logo and new color for its planes, CAAV said.
In a note sent to CAAV, the carrier said it has removed billboards at Noi Bai and Tan Son Nhat Airports and would do so at Da Nang, Hue, Vinh and Hai Phong airports by Wednesday.
A source from Jetstar Pacific said it is consulting its partner about changing the logos and repainting the planes.
Each plane painted anew will cost Jetstar Pacific around US$150,000. The carrier is using six planes, most of them rented.
Local carrier Pacific Airlines was renamed Jetstar Pacific Airlines in May 2008 under a branding agreement with Jetstar Airways, which is a subsidiary of Australia-based Qantas Airlines.
CAAV in April officially banned all local carriers from using brands and logos of foreign airlines for their services.