The US' second largest pizza chain Domino's Pizza opened its first outlet in Vietnam Friday, delivering pizza to Ho Chi Minh City diners.
"Opening our first store in the largest city in Vietnam gives us an excellent entry into this growing economy," said Michael Lawton, Chief Financial Officer and interim executive vice president of Domino's Pizza International.
Tony Cricenti, chief executive officer of Domino's Pizza Vietnam, said, "Domino's Pizza has a long history of delivering quality products to its customers"¦ We are very excited that Domino's Pizza, the global leader in pizza delivery, is now in Vietnam and we look forward to providing the same level of service that our customers expect from this global brand."
Pizza has become a popular dish among local diners in HCMC with popular brands such as Pizza Hut and Pizza Inn having expanded operations in both downtown areas and the outskirts. People have begun to choose pizza shops for family parties, dates or a take-away.
Vietnam Food & Beverage Service, a subsidiary of Imex Pan Pacific Group (IPP Group), will be the master franchisee for Domino's Pizza in Vietnam. The IPP Group has more than 25 years of experience operating retail, food and beverage outlets in Vietnam.
Domino's Pizza this year also opened new stores in other markets, including Germany, Romania, and the Ukraine.
The 40-year-old chain now operates more than 9,000 stores in the US and 66 foreign markets. Nearly half of its global retail sales coming from international stores which make up more than a third of its operating income. Domino's global retail sales reached more than US$5.6 billion in 2009 and nearly $1.4 billion during the third quarter of 2010.
In June 2010, Pizza Today, the leading publication of the pizza industry, named Domino's the pizza "Chain of the Year", the honor the company previously received in 2003.