Facebook opens advertising agency in Vietnam

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Facebook, which boasts 20 million users in Vietnam, has announced the opening of its advertising agency here, while it is not known if the social network has registered with local authorities for the business.

Thoi bao Kinh te Saigon (Saigon Times) Online quoted Nguyen Khanh Trinh, managing director of CleverAds, as saying Friday that his company will provide consultancy and assistance regarding advertising strategies on Facebook for corporate customers in Vietnam.

CleverAds will also have access to the network’s statistics, enabling companies to have the best approaches to their target customers, he said.

According to the news report, under a new decree taking effect this month, Facebook has to register with the Ministry of Industry and Trade if it allows other businesses to advertise their products on its website.

However, asked about the decree, Facebook’s representative in Singapore said the company had no comment at the moment, the newspaper reported.

It is not known if Facebook has registered in accordance with Vietnam’s laws, according to the report.

Le Thi Ha, a representative of the ministry’s Department for E-commerce and Information Technology, once said as a website providing a place for its users to advertise their products and do business, and carrying the domain “.vn”, Facebook has to register with the ministry.

Under the decree, businesses that fail to register will be fined VND100 million (US$4,700) and have their ".vn" domains revoked.

Earlier this month Facebook also announced that T&A Ogilvy Company would be its media representative in Vietnam.

So far, the popular social network has yet to open a representative office or company here.

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